—/ From the notebook

Field Guides

Plain answers to the questions small business owners ask before starting a website — what it costs, whether to go custom or use a template, how to hire well, and how long it all takes. Written from the studio, no jargon.

Cost

What a small business website costs in Wisconsin

Honest ranges, what drives the number, and how to budget without guessing.

Compare

Custom website vs. template (Squarespace / Wix)

A side-by-side look at cost, control, and what fits which kind of business.

Local

Hiring a web designer in Wausau

What to look for, the questions to ask, and the red flags to avoid.

Timeline

How long it takes to build a small business website

A realistic timeline, stage by stage, and what makes a project move faster.

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