A redesign might improve three important pages or rebuild the whole site behind the same domain. Two quotes can look nothing alike because the amount of useful work you can keep changes the scope.
Small-business website redesign cost: My redesign and rebuild projects usually range from $2,000 to $7,500. The price depends on page count, rewriting, migration, integrations, platform changes, and how much useful material can stay. A focused update can cost less when the underlying site is sound.
This is Lamplight’s 2026 planning range, not a fixed package or a claim about every designer’s rates. The written scope and quote come after I have seen the existing site.
Refresh or rebuild?
A refresh keeps the basic structure and platform while improving a limited set of pages, copy, or layouts. A rebuild replaces the structure, design, and often the underlying code or platform. Calling both of them a redesign is common, but the amount of work is very different.
What can lower the cost
- Accurate copy. Useful service descriptions need editing instead of a complete rewrite.
- Strong photography. Existing images still represent the business well and are available at a useful size.
- A sensible page list. Important pages and URLs can keep their role without being reorganized.
- Reliable features. Forms, booking, payments, or other integrations already work and do not need replacement.
- Clear access. Domain, hosting, analytics, and platform credentials are available when the work begins.
What pushes the number up
- Rewriting most of the site or untangling duplicated content.
- Moving many pages, downloads, products, or posts to a new platform.
- Mapping old URLs and planning redirects to reduce avoidable search disruption.
- Replacing booking, payment, membership, or CRM integrations.
- Adding new features while the redesign is already underway.
- Working around a platform that is difficult to export or modify.
When a smaller update is enough
Start smaller when visitors can still find their way around, the platform is stable, and the main problem is a handful of outdated pages. Updating the homepage, core service pages, and contact path may address the main problem without rebuilding everything. That is maintenance or focused design work, not a full redesign.
Costs that continue after launch
A redesign does not remove the ordinary cost of running a website. Domain, hosting, paid forms, booking tools, e-commerce services, and optional maintenance may still carry costs after launch. A platform change can also replace one subscription with another, so the quote should separate build cost from ongoing third-party costs.
How to compare redesign quotes
Ask each designer what they will keep, what they will replace, who handles the words and migration, how they will handle old URLs, what transfers to your accounts, which third-party licenses remain, what post-launch help is included, and which costs continue after launch. The written scope should explain why the quotes differ.
How I scope a redesign
I start by looking at the current site instead of assuming it all needs to go. The website redesign service explains how I separate useful existing work from the parts that are holding the site back. If the site only needs a smaller round of changes, website maintenance and support may be the more sensible route.