Website redesign services in Wausau

A website redesign that fixes what is getting in the way.

I redesign small-business websites that have become difficult to use or update, or that you hesitate to send to a customer. The goal is a clearer site that fits the business you run now.

Website redesign services: I review what works, find what is getting in the way, and rebuild the parts that need to change. Useful writing, properly licensed photography, familiar URLs, and compatible features may be worth retaining after I review the available access and platform constraints.

Signs a redesign is worth considering

The business changed
Your services, customers, or priorities moved on, but the website still describes the old version of the business.
People get lost
Visitors struggle to understand what you do, find the right service, or know how to contact you.
The site is awkward
Pages are slow, mobile layouts break, updates are difficult, or the platform keeps creating unnecessary work.
It no longer feels credible
The site looks neglected or generic enough that you hesitate before sending someone there.

What may be worth keeping

I start with what still works: accurate copy, strong photographs, pages or URLs that currently earn search visibility, domain access, and features people rely on. I retain an item only when it is useful, accessible, properly licensed, and compatible with the agreed build.

How I approach the work

First I review the current site and talk with you about what has changed. Then I map the pages, content, and technical work that should stay, change, or disappear. I share real screens early, build the agreed version, test it across common screen sizes, and plan the launch around URL changes, redirects, and domain work where the existing platform and available access allow it.

What a redesign proposal may include

  • A clearer page structure and path to contact.
  • Reworked service copy and calls to action.
  • A visual direction that fits the current business.
  • Responsive layouts and practical accessibility improvements.
  • Performance cleanup and a simpler editing setup where the platform allows it.
  • Redirect planning when useful URLs need to move.

The written proposal confirms which items are included. Copywriting, photography, content migration, e-commerce, integrations, accessibility remediation, and post-launch support are separate unless the proposal names them.

What a redesign cannot promise

I won’t promise search rankings, traffic, or a fixed number of leads. A redesign can make the business easier to understand, remove friction, and give future marketing a sound place to land. It cannot repair a weak offer by itself. Work inside third-party platforms also depends on the access, exports, and controls they provide.

What a redesign costs

The number depends on how much can stay, how many pages need work, whether the copy is being rewritten, and whether the platform changes. The small-business website redesign cost guide explains the main trade-offs and planning ranges.

When maintenance is enough

If the structure and platform are sound, a focused round of copy, layout, or content changes may be the better answer. In that case, I will point you toward website maintenance and support instead of proposing a full rebuild.